Pull-out of a ductile fibre from a brittle matrix has been analysed using a shear lag model. Debonding at the fibre-matrix interface and yielding of the fibre occurred during the pull-out process. Both Poisson’s contraction of the fibre and Coulomb friction of the debonded interface were considered. The debond length, which consists of an elastic zone length and a plastic zone length, was also analysed. When the fibre has a finite embedded length, it was found that necking prior to full pull-out of the fibre was required to optimize the toughening of a brittle matrix due to plastic deformation of the fibres. The essential material properties to achieve this are addressed.