Currently, thermal decomposition of hydrocarbons for the production of basic petrochemicals (ethylene, propylene) is carried out in steam-cracking processes. Aside from the conventional method, under consideration are alternative ways purposed for process intensification. In the context of these activities, the method of high-temperature pyrolysis of hydrocarbons in a heat-carrier flow is studied, which differs from previous ones and is based on the ability of an ultra-short time of feedstock/heat-carrier mixing. This enables to study the pyrolysis process at high temperature (up to 1500 K) at the reactor inlet. A set of model experiments is conducted on the lab scale facility. Liquefied petroleum gas (LPG) and naphtha are used as a feedstock. The detailed data are obtained on temperature and product distributions within a wide range of the residence time. A theoretical model based on the detailed kinetics of the process is developed, too. The effect of governing parameters on the pyrolysis process is analyzed by the results of the simulation and experiments. In particular, the optimal temperature is detected which corresponds to the maximum ethylene yield. Product yields in our experiments are compared with the similar ones in the conventional pyrolysis method. In both cases (LPG and naphtha), ethylene selectivity in the fast-mixing reactor is substantially higher than in current technology. (C) 2015 The Chemical Industry and Engineering Society of China, and Chemical Industry Press. All rights reserved.