Photovoltaic powered reverse osmosis systems can only be made cost effective if they are made highly energy efficient. In this work we describe a protocol to maximize energy efficiency and increase permeate flux in a fully integrated installation of such a system. The improved system consisted of (i) photovoltaic array fitted with suitably positioned and aligned North-South V-trough reflectors to enhance power output from the array; (ii) direct contact heat exchanger fitted on the rear of the photovoltaic modules for active cooling of the same while safeguarding the terminals from short-circuit and corrosion; (iii) use of reverse osmosis feed water as heat exchange medium while taking due care to limit the temperature rise of feed water; (iv) enhancing permeate flux through the rise in feed water temperature; (v) turgo-turbine for conversion of hydraulic energy in reverse osmosis reject water into mechanical energy to provide part of the energy to replace booster pump utilized in the reverse osmosis unit. The V-trough reflectors onto the photovoltaic modules with thermal energy recovery system brought about an increase in power output of 40% and the synergistic effect of (i)-(iv) gave rise to total permeate volume boost of 59%. Integration of (v) resulted in 56% and 26% saving of electrical power when the reverse osmosis plant was operated by battery bank and direct photovoltaic array respectively. (C) 2015 Elsevier Ltd. All rights reserved.