Implementing energy conservation initiatives within public schools, including both behavioral changes as well as building retrofits, can generate cost saving and educational benefits. However, the level of energy efficiency improvements that can be achieved may depend on the socio-economic characteristics of the school or the underlying district. The purpose of this research is to identify and examine the factors that have a role in influencing the adoption of energy-saving practices and/or building retrofits within Oklahoma's public schools. In order to investigate these factors, a survey was administered to public school administrators across the state. The results illustrate different factors that drive schools to make decisions associated with energy conservation and retrofitting efforts. A comparative analysis between different types of schools (e.g., rural vs. urban, low- vs. high-income) was also conducted to discover the combination of characteristics that are associated with energy-saving measures. The findings could help school administrators and teachers understand how they might adopt new behaviors or technologies. (C) 2015 Elsevier Ltd. All rights reserved.