The performance of single stack membrane assisted capacitive deionization cells configured with pristine and nitric acid oxidized Zorflex (ZX) electrode pairs was evaluated. The potentials of zero charge for the pristine and oxidized electrodes were respectively -0.2 V and 0.2 V vs. SCE. Four cell combinations of the electrodes including a pristine anode-pristine cathode, oxidized anode-pristine cathode, pristine anode-oxidized cathode, and oxidized anode-oxidized cathode were investigated. When the PZC was located within the polarization window of the electrode, diminished performance was observed. The cells were operated at 1.2 V and based on potential distribution results, the effective working potentials were similar to 0.9, 0.8, 1.2, and 1.1 V for the pristine anode-pristine cathode, oxidized anode-pristine cathode, pristine anode-oxidized cathode, and oxidized anode-oxidized cathode cells, respectively. The highest electrosorption capacity of 17 mg NaCl/g ZX was observed for the pristine anode-oxidized cathode cell, where both PZCs were outside of the polarization window. (C) 2014 Elsevier Inc. All rights reserved.