Risk Communication is increasingly important to the chemical and manufacturing industries in the wake of a wave of major incidents in recent years. However, risk communication strategies as they are currently implemented tend to place the chemical industry on the defensive. Renewed attempts should be made to place the life-saving benefits of the chemical industry back in the public eye and counterbalance the popular political view that the chemical industry is often responsible for loss of life. In truth, while the chemical industry suffers on the job fatalities like many industries, the frequency is much less than many common industries and the chemical industry provides benefits to society that ultimately save far more lives. (c) 2015 Elsevier Ltd. All rights reserved.