Titanium oxide that has the photocatalytic activity is used as a white pigment for cosmetics. A certain degree of sebum on the skin is decomposed by the ultraviolet radiation in sunlight. In this work, titanium oxide was shaken with phosphoric acid at various pH to synthesize a novel white pigment for cosmetics. Their chemical composition, powder properties, photocatalytic activity, color phase, and smoothness were studied. The obtained materials indicated XRD peaks of titanium oxide, however, these peak intensity became weak by phosphoric acid treatment. These samples without heating and heated at 100 degrees C included the small particles with sub-micrometer size. The photocatalytic activity of the obtained powders became weak by phosphoric acid treatment at pH 4 and 5 to protect the sebum on the skin. (C) 2015 Elsevier Ltd. All rights reserved.