In this article, visco-hyperelastic constitutive model is developed to describe the rate-dependent behavior of transversely isotropic functionally graded rubber-like materials at finite deformations. Zener model that consists of Maxwell element parallel to a hyperelastic equilibrium spring is used in this article. Steady state response is described by equilibrium hyperelastic spring and rate-dependence behavior is modeled by Maxwell element that consists of a hyperelastic intermediate spring and a nonlinear viscous damper. Modified and reinforced neo-Hookean strain energy function is proposed for the two hyperelastic springs. The mechanical properties and material constants of strain energy function are graded along the axial direction based on exponential function. A history-integral method has been used to develop a constitutive equation for modeling the behavior of the model. The applied history integral method is based on the Kaye-BKZ theory. The material constant parameters appeared in the formulation have been determined with the aid of available uniaxial tensile experimental tests for a specific material and the results are compared to experimental results. It is then concluded that, the proposed constitutive equation is quite proficient in forecasting the behavior of rubber-like materials in different deformation and wide ranges of strain rate. POLYM. ENG. SCI., 56:342-347, 2016. (c) 2016 Society of Plastics Engineers