Hereinafter we discuss our last five years investigations in the field of new highly efficient polymers for liquid crystal (LC) photoalignment. New polymers finally proposed are based on methacryloylaminoarylmethacrylates with two methacryloyl groups of different reactivity. Fries rearrangement and photocrosslinking/photopolymeryzation are such photochemical reactions which take place in their films under the action of UV light. In a case of polarized light irradiation rearrangement results in LC photoalignment. The problem of pretilt angle and anchoring energy control as well as thermal stability of the induced alignment are discussed.