In this paper, we propose a novel super in-plane switching (S-IPS) architecture wherein each common electrode is replaced by a group of electrodes comprising a pixel electrode surrounded by two common electrodes and each pixel electrode is replaced by another group of electrodes comprising one common electrode which is adjacent to the pixel electrodes. The reorientation properties of the LC directors is observed in the proposed cell architecture and the existence of the horizontal as well as the fringe field in the cell regions enhances the light transmittance approximately by 14% over the conventional super IPS cell, while keeping the inherent feature of wide-viewing angle.