The influence of a strong electric field on isotropic melts of 6-cyanobiphenyl and comb-shaped polyacrylate with side mesogenic groups was investigated. It was established that the electric field induces the isotropic-nematic phase transition in melts of these compounds. A relaxation process was discovered that destroys the nematic ordering induced in substances by electric fields. It was found that the relaxation time tau of the orientational order parameter is proportional to the square of electric field strength. For comb-shaped polymer liquid crystals, the time of transition from the nematic to the isotropic phase is several orders longer then that for low-molecular liquid crystal.