Dark-colored rutile TiO2 nanorods doped by electroconducting Ti3+ have been obtained uniformly with an average diameter of approximate to 7 nm, and have been first utilized as anodes in lithium-ion batteries. They deliver a high reversible specific capacity of 185.7 mAh g(-1) at 0.2 C (33.6 mA g(-1)) and maintain 92.1 mAh g(-1) after 1000 cycles at an extremely high rate 50 C with an outstanding retention of 98.4%. Notably, the coulombic efficiency of Ti3+-TiO2 has been improved by approximately 10% compared with that of pristine rutile TiO2, which can be mainly attributed to its prompt electron transfer because of the introduction of Ti3+. Again the synergetic merits are noticed when the promoted electronic conductivity is combined with a shortened Li+ diffusion length resulting from the ultrafine nanorod structure, giving rise to the remarkable rate capabilities and extraordinary cycling stabilities for applications in fast and durable charge/discharge batteries. It is of great significance to incorporate Ti3+ into rutile TiO2 to exhibit particular electrochemical characteristics triggering an effective way to improve the energy storage properties.