This paper provides an analysis of the appliance ownership and use factors contributing to high electrical energy demand in UK homes. The data were collected during a large-scale, city-wide survey, carried out in Leicester, UK, in 2009-2010. Annual electricity consumption and appliance ownership and use were established for 183 dwellings and an odds ratio analysis used to identify the factors that led to high electricity consumption. Many of the appliance ownership and use factors have not previously been studied for the UK domestic sector. The results of this study should be of key interest to government policy makers and energy supply companies interested in the underlying drivers of the highly positively skewed distribution of UK domestic electricity use. The study identifies those appliances that could be targeted for technical improvements or subjected to campaigns to encourage more energy efficient use in order to reduce electricity consumption among high demand households. This paper builds on earlier work by the current authors which identified the households (socio-demographic and dwelling characteristics) most likely to be high electricity consumers. The current work provides the basis for advice and guidance to those households that would enable them to, over time, reduce their electricity use. (C) 2016 The Authors. Published by Elsevier B.V.