The OpenStudio software development kit has played a significant role in the adoption of the EnergyPlus whole building energy modeling engine and in the development and launch of new applications that use EnergyPlus for a variety of purposes, from design to auditing to code compliance and management of large portfolios. One of the most powerful features of the OpenStudio platform is Measure, a scripting facility similar to Excel's Visual Basic macros. Measures can be used to apply energy conservation measures to models-hence the name-to create reports and visualizations, and even to sew together custom workflows. Measures automate tedious tasks increasing modeler productivity and reducing error. Measures have also become a currency in the OpenStudio tools ecosystem, a way to codify knowledge and protocol and transfer it from one modeler to another, either within an organization or within the global modeling community. This paper describes some of the many applications of Measures. (C) 2015 Published by Elsevier B.V.