Bis(dipyrrinato)metal(II) and tris(dipyrrinato)metal(110 complexes have been regarded as much less useful luminophores than their boron difluoride counterparts (4,4-difluoro-4-bora-3a,4a-diaza-s-indacenes, BODIPYs), especially in polar solvent. We proposed previously that dissymmetry in such metal complexes (i.e., two different dipyrrinato ligands in one molecule) improves their fluorescence quantum efficiencies. In this work, we demonstrate the universality and utility of our methodology by synthesizing eight new dissymmetric bis(dipyrrinato)zinc(II) complexes and comparing them with corresponding symmetric complexes. Single-crystal X-ray diffraction analysis, H-1 and C-13 NMR spectroscopy, and high-resolution mass spectrometry confirm the retention of dissymmetry in both solution and solid states. The dissymmetric complexes all show greater photoluminescence (PL) quantum yields (phi(PL)) than the corresponding symmetric complexes, allowing red to near-infrared emissions with large pseudo-Stokes shifts. The best performance achieves a maximum PL wavelength of 671 nm, a pseudo-Stokes shift of 5400 cm(-1), and phi(PL) of 0.62-0.72- in toluene (dielectric constant epsilon(s) = 2.4), dichloromethane (epsilon(s) = 9.1), acetone (epsilon(s) = 21.4), and ethanol (epsilon(s) = 24.3). The large pseudo-Stokes shift is distinctive considering BODIPYs with small Stokes shifts (similar to 500 cm(-1)), and the phi(PL) values are higher than or comparable to those of BODIPYs fluorescing at similar wavelengths.. Electrochemistry and density functional theory calculations illustrate that frontier orbital ordering in the dissymmetric complexes meets the condition for efficient PL proposed in our theory.