Hydrogen production by the photoreforming of a glycerol solution using a 0.08 mol% bimetallic Cu-Pt/TiO2 photocatalyst was investigated. CuOx-PtO2 deposits were loaded onto TiO2 particles by impregnation followed by heat-treatment in air. XPS and H-2-TPR studies indicated an increased electron density in the Pt component of the deposits, attributed to an interaction between the Cu and Pt, which left it in a more reducible state. H-2 generation by the Cu-Pt deposits was found to outperform deposits of the single metals at equivalent metal loadings (i.e. 0.08 mol%), as well as the sum of the single metals (0.04 mol% loading each). The CuOx-PtO2 was reduced to alloyed metallic Cu-Pt deposits, in preference to proton reduction, during the initial reaction period, after which H-2 production was accelerated. Theoretical calculations reinforced the experimental studies, predicting an increased electron density on the Pt in the bimetallic Cu-Pt deposits compared with single metal Pt deposits. The Cu-Pt deposits favoured charge carrier separation which further enhanced the photocatalytic H-2 production process. (C) 2015 Elsevier B.V. All rights reserved.