Light-responsive supramolecular self-assemblies exhibit interplay between order and dynamics of the self assembling motifs, through which the thermal isomerization rate of azobenzene chromophores can be tuned by orders of magnitude. By using supramolecular complexes of 4-(4-alkylphenylazo)phenols hydrogen-bonded to poly(4-vinylpyridine) as model systems, we demonstrate that the thermal isomerization rate of the hydroxyazobenzene derivatives increases 5700-fold when the material undergoes a transformation from a disordered, low-azobenzene-concentration state to a high-concentration state exhibiting lamellar, smectic-like self-assembly. Drastically smaller thermal isomerization rates are observed in disordered structures. This allows us to attribute the change to a combination of increased number density of the hydroxyazobenzenes inducing plasticization, and cooperativity created by the chromophore chromophore interactions through self-assembled molecular order and alignment. Our results pinpoint the importance of molecular self-assembly and intermolecular interactions in modifying the dynamics in supramolecular complexes in a controlled manner. We foresee this to be important in light controlled dynamic materials.