The global interest in hydrogen/fuel cell systems for distributed power generation and transport applications is rapidly increasing. Many automotive companies are now bringing their pre-commercial fuel cell vehicles in the market, which will need extensive hydrogen generation, distribution and storage infrastructure for fueling of these vehicles. Electrolytic water splitting coupled to renewable sources offers clean on-site hydrogen generation option. However, the process is energy intensive requiring electric energy >4.2 kWh for the electrolysis stack and >6 kWh for the complete system per m(3) of hydrogen produced. This paper investigates using ethanol as a renewable fuel to assist with water electrolysis process to substantially reduce the energy input. A zero-gap cell consisting of polymer electrolyte membrane electrolytic cells with Pt/C and PtSn/C as anode catalysts were employed. Current densities up to 200 mA cm(-2) at 70 degrees C were achieved at less than 0.75V corresponding to an energy consumption of about 1.62 kWh m(-3) compared with >4.2 kWh m(-3) required for conventional water electrolysis. Thus, this approach for hydrogen generation has the potential to substantially reduce the electric energy input to less than 40% with the remaining energy provided by ethanol. However, due to performance degradation over time, the energy consumption increased and partial oxidation of ethanol led to lower conversion efficiency. A plausible ethanol electro-oxidation mechanism has been proposed based on the Faradaic conversion of ethanol and mass balance of the by-products identified and quantified using H-1 nuclear magnetic resonance spectroscopy and gas chromatography. (C) 2016 Elsevier Ltd. All rights reserved.