The conversion of batch processes into continuous operating regimes offers various advantages in terms of safety, efficiency, product quality, and production costs. The industrial process development also has to be adapted for this purpose. In this essay, the focus will be drawn to the general approach of a process transfer from a batch process towards an intensified continuous process on laboratory scale at Clariant. In this context, process intensification means a holistic approach leading to substantially smaller, cleaner, and more efficient processes, which also result in better products.