The 3d-block metal oxide-coated SUS304 electrodes (MOx/SUS, M = Sc, Ti, V, Cr, Mn, Fe, Co, Ni, Cu and Zn) were prepared using the sol-gel dip-coating method in order to develop novel pH sensors. MOx/SUS electrodes showed a pH sensitivity of 88-100%, a pH repeatability of 0.1-0.6 in pH units and an initial pH response time of approximately 1 sec. The pH sensitivities of the SUS (as-received) and SUS-500 (heated at 500 degrees C) were 91% and 94%, respectively. Therefore, it appeared that the pH sensitivity of the MOx/SUS electrode was affected by the underlying materials (SUS substrate and its oxide layer) as well as by the outer MOx films. All of the MOx/SUS electrodes showed much shorter initial pH response time than a commercial glass electrode (14sec). In particular, Co3O4/SUS and CuO/SUS electrodes were considered candidates for disposable pH electrodes, pH microelectrodes and tube and needle-type pH electrodes for novel pH sensors as a result of their favorable pH sensitivity, pH repeatability and initial pH response time. (C) 2016 The Authors. Published by Elsevier Ltd.