Flower-like Ag/ZnO samples were successfully fabricated via a simple and cost efficient method without surfactants. The morphologies, structural and optical properties of Ag/ZnO samples with various Ag content were investigated. The samples were systematically characterized by X-ray powder diffraction (XRD), transmission electron microscopy (TEM), scanning electron microscopy (SEM), N-2 adsorption desorption isotherm, diffuse reflectance spectroscopy (DRS), X-ray photoelectron spectroscopy (XPS), and photoluminescence spectroscopy (PL). It was found that ZnO was wurtzite phase and metallic Ag particles were wrapped by ZnO nanosheets. Compared with pure metallic Ag, the binding energy of Ag 3d for the Ag/ZnO samples distinctly shifted to the lower binding energy, which was attributed to the interaction between ZnO and Ag. With the increase of Ag content, surface plasmon absorption band of Ag/ZnO samples was obviously widened; meanwhile, PL intensity was decreased. The photocatalytic performance of Ag/ZnO samples were carried out by the degradation of methylene blue (MB) solution under visible light irradiation. The deposition of a certain amount of Ag was beneficial to the improvement of photocatalytic activity. The degradation rate of the Ag/ZnO sample with Ag/Zn ratio 1/20 was greater than fourfold times faster than that of ZnO. It was suggested that photoexcited electrons transferred from Ag to ZnO due to surface plasmon resonance (SPR), which could effectively reduce the recombination of electron-hole pairs and prolong lifetime of the electron-holes pairs, promoting the degradation efficiency. The deposition of a large amount of Ag was unfavorable for the formation of flower-like Ag/ZnO samples, and caused the decrease of specific surface area and the aggregation of Ag nanoparticles, leading to the reduction of photocatalytic performance. (C) 2016 Elsevier B.V. All rights reserved.