A facile approach to enhance catalytic activity and durability of TiO2-supported Pt nanocatalysts by tuning strong metal support interaction (SMSI) is investigated in this work. No need for a high temperature treatment, the"strong metal -support interaction (SMSI) in TiO2-supported Pt can be induced at 200 degrees C by H-2 rechiction. Moreover, electrochemical methods (methanol oxidation reaction and cyclic voltammetry) are first reported ever to be effective characterization tools for the coverage state caused by SMSI. In addition, the SMSI has also been confirmed by X-ray photoelectron spectroscopy, X-ray absorption spectroscopy, and Transmission Electron Microscopy. It is found that the encapsulation of TiO2, species on the surface Pt clusters was induced and modified by thermal reduction and fluoric acid treatment. The catalytic activity and durability of the TiO2-supported Pt nanocatalysts are strongly dependent of the state of SMSI. The proposed SMSI-tunable approach to enhance the ORR activity and stability is also proved applicable to Pt/Ti0.9Nb0.1O2 nanocatalysts. We believe that the reported approach paves the way for manipulating the activity and stability of other TiO2-supported metal nanocatalysts. Furthermore, the suggested electrochemical methods offer facile and effective ways to verify the presence of coverage state before combining with other physical analysis. (C) 2016 Elsevier Ltd. All rights reserved.