We have synthesized nickel ferrite/silica nanocomposites, using a modified sol-gel method that combines the sol-gel processing with the thermal decomposition of metal-organic precursors, leading to a homogenous dispersion of ferrite nanoparticles within the silica matrix and a narrow size distribution. We used as starting materials tetraethyl orthosilicate (TEOS) as source of silica, Fe(III) and Ni(II) nitrates as sources of metal cations, and polyols as reducing agent (polyvinyl alcohol, 1,4-butanediol and their mixture). TG/DTA coupled technique evidenced the redox interaction between the polyol and the mixture of metal nitrates during the heating of the gel, with formation of nickel ferrite precursors in the pores of the silica-gels. FT-IR spectroscopy confirmed the formation of metal carboxylates inside the silica-gels and the interaction of the polyols with the Si-OH groups of the polysiloxane network. X-ray diffractometry evidenced that in case of nanocomposites obtained by using a single polyol, nickel ferrite forms as single crystalline phase inside the amorphous silica matrix, while in case of using a mixture of polyols the nickel oxide appears as a secondary phase. TEM microscopy and elemental mapping evidenced the fine nature of the obtained nickel ferrite nanoparticles that are homogenously dispersed within the silica matrix. The obtained nanocomposites exhibit magnetic behavior very close to super paramagnetism slightly depending on the presence and nature of the organic compounds used in synthesis; the magnetization reached at similar to 5 kOe magnetic field was similar to 7 emu/g for all composites. (C) 2016 Elsevier B.V. All rights reserved.