First report of p-conjugated push-pull copolymer systems with 4,4'-bipyridine moieties in the main macromolecular chain is presented. C-substitution pattern of electropolymerisable bithiophene pendants at the 4,4'-bipyridine unit offered the versatility to retain the latter as free amine, or convert it into bipyridylium salt. Both structures have been prepared and investigated, delivering the first example of a polymer with viologen unit making up the extended p-bond. Detailed electrochemical, spectroelectrochemical and quantum chemical study of these new polymer systems and their 2,2'-bipyridine analogues has shown that while linear structure and extended conjugation in the latter help it to accommodate charge carriers characteristic for heavily doped polythiophene, the conjugation break afforded by the meta substitution pattern across the 4,4'-pirydyl unit makes the polymer behave like an ensemble of shorter oligomeric segments with better defined electron transitions and sharper, and faster electrochromic response. Effective pi-pi interchain coupling between alpha,omega-bis(2-pyridyl) quaterthiophene repeating units was observed, whereas intramolecular interactions were found to dominate in the linear 2,2'-bipyridyl based polymer. While the bithiophene derivative of methyl viologen electropolymerised less easily than its corresponding non-quaternised derivative, the resulting polymer films demonstrated decent stability when subject to subsequent p- and n-doping, featuring pronounced charge trapping/detrapping signatures. Furthermore, ion pairing between the viologen and weakly basic PF6 - and CF3SO3 - counterions has been found to impact the redox chemistry of bithiophene functionalised viologen structure. Experimental findings have been confronted with results of quantum chemical computations helping to elucidate the electrochemical and spectroelectrochemical observations made. Presented study delivers insights into the doping processes taking place in conjugation disrupted 4,4'-bipyridine core copolymers, helping to evaluate their potential as substrates for new tuneable pi-conjugated polymeric systems. (C) 2017 Elsevier Ltd. All rights reserved.