Dehydroaromatization of methane is a promising reaction to directly convert methane into aromatics and hydrogen. The main drawback of this reaction is the rapid deactivation of the Mo/HZSM-5 catalyst due to coking. Regeneration at high reaction temperature by air calcination is not possible due to extensive dealumination of the zeolite. We investigated the structural and textural stability of HZSM-5 as a function of the Mo loading in air at high temperature (550-700 degrees C) and demonstrated that lowering the Mo loading below 2 wt% greatly improves the oxidative stability of Mo/FIZSM-5. At low Mo loading (1-2 wt% Mo), Mo is predominantly in the zeolite micropores as cationic mono- and dinuclear Mo-oxo complexes irrespective of the calcination temperature. At higher loading, most of the initially aggregated Mo-oxide at the external surface is dispersed into the micropores upon calcination above 550 degrees C, resulting in reaction of mobile MoO3 species with framework Al, aluminum molybdate formation and irreversible damage to the zeolite framework. A DFT-based free energy analysis indicates that water formation from reaction of MoO3 with Brensted acid sites and high concentration of Mo during MoO3 migration causes aluminum molybdate formation. The high oxidative stability of Mo/HZSM-5 with low Mo loading makes them suitable candidates for a novel isothermal (700 degrees C) reaction- air regeneration protocol of methane dehydroaromatization. Whereas a 5 wt% MoiliZSM-5 rapidly lost its initial activity, an optimized 2 wt% Mo/ HZSM-5 catalyst retained more than 50% of its initial activity after 100 reaction-regeneration cycles (1 week) with a substantially improved total aromatics yield. (C) 2016 Elsevier Inc. All rights reserved.