Various titania samples of industrial origin (Degussa and Tioxide) have been characterized by electrical photoconductance measurements and tested as photocatalysts in various liquid media (either pure organic liquids or aqueous solutions) as a function of their structure (anatase versus rutile). Anatase was constantly found more active than rutile, whatever the reaction chosen (mild oxidation of pure cyclohexane and 2-propanol; total degradation of phenol and nitrophenol isomers in water). In identical conditions, Degussa was found more active, but the intrinsic activity, expressed in moles converted per hour and per square meter of active surface, was found slightly higher for anatase Tioxide. The higher activity of anatase with respect to that of rutile could be explained by the interpretation of the photoconductance measurements, which evidence the higher aptitude of anatase (i) to photoadsorb oxygen, in O-2(-) and O- forms; (ii) to photodesorb it; and (iii) to have a lower relative electron-hole recombination rate. The origin of the differences in the photocatalytic behavior of titania leading to mild oxidation in pure liquid organic phase and total oxidative degradation in aqueous medium is also analyzed.