The present study aims at developing a high performing Pt/CNT catalyst for ORR in PEM fuel cell adopting modified chemical reduction route using a mixture of NaBH4 and ethylene glycol (EG) as reducing agent. In order to select the most suitable reduction conditions to realize high performing catalyst, heating of the reaction mixture is done following two methods, conventional heating (CH) or microwave (MW) irradiation. The synthesized Pt/CNT catalysts were extensively characterized and evaluated in-situ as ORR catalyst in PEM fuel cell. A comparison of their performance with the standard, commercial Pt/C catalyst was also made. The results showed deposition of smaller Pt nanoparticles with uniform distribution and higher SSA for Pt/CNT-MWH compared to Pt/CNT-CH. In-situ electrochemical characterization studies revealed higher ESA, lower charge transfer resistance, lower activation over-potential loss and higher peak power density compared to the cathode with Pt/CNT-CH and Pt/C. This study suggests the viability of MW assisted, metal particle deposition as a simple, yet effective method to prepare high performing Pt/CNT catalyst for ORR in PEM fuel cell. (C) 2017 Hydrogen Energy Publications LLC. Published by Elsevier Ltd. All rights reserved.