Over the past decade, interest in electrochemical capacitors as an energy-storage technology has increased enormously, spurring the development and evaluation of a large number of new materials and device configurations. This perspective article aims to propose guidelines by which new materials and devices should be evaluated, and how resulting data should be reported with respect to critical metrics such as capacitance, energy and power. (C) The Author(s) 2017. Published by ECS. All rights reserved.