The interaction of the cationic organic dye Astrazon orange R (AO-R) with the synthetic phyllosilicate Laponite leads to very interesting hybrid materials. Indeed, the Laponite nanoparticles modify the photophysical properties of AO-R, inducing a stabilization of its excited emissive state by preventing ultrafast isomerization. The long-lived emissive clay dye hybrid complex can be used to develop efficient photoinitiating systems, leading to organic inorganic hybrid crosslinked polymer materials.