The effect of particle aspect ratio on the rheology of the flow of granular materials is studied experimentally in a quasi-two-dimensional rotating cylinder, using two varieties of prolate spheroidal grains with different aspect ratios. Image analysis of high speed videos is used to obtain the flow profiles near the centre of the cylinder. The dynamic angle of repose and apparent viscosity in the medium show significant increase with increasing aspect ratio. The mean velocity, root mean square velocity and shear rate profiles are qualitatively similar for nonspherical and spherical particles, however, their magnitudes increase with increasing aspect ratio. A simple scaling is shown to predict the maximum thickness of the flowing layer for all the particles. The predictions of a model for the flow match with the measured mean velocity profiles and layer thickness. (c) 2017 American Institute of Chemical Engineers AIChE J, 63: 4307-4315, 2017