The present study explores how the additive titania chemically reacts with magnesium hydride and influences the dehydrogenation of MgH2. Quantitative X - ray diffraction study of ball milled MgH2 + xTiO(2) (x = 0.25, 0.33, 0.5 and 1) suggests that Ti substituted MgO is the main reaction product in all the product powders. Convincing evidence is obtained to conclude that Ti dissolution in MgO makes a dramatic behavioral change to MgO; passive MgO turns as an active in-built catalyst. The analysis correlating the dehydrogenation kinetics, composition of in-situ catalyst and sample durability suggests that effectiveness of Ti substituted MgO (MgxTiyOx+y) as a catalyst for MgH2 depends on the concentration of Ti in MgxTiyOx+y rock salt. These observations are immensely helpful for understanding the hydrogen desorption mechanism of metal oxide additives loaded MgH2 system. (C) 2017 Elsevier B.V. All rights reserved.