A quantum dynamical description of an atomic collision pair interacting with the electric field of a short infrared laser pulse is developed. Inelastic processes in the electronic ground state are due to stimulated emission resulting in photoassociation, or absorption leading to photoacceleration. A perturbative approach based on a state space representation is compared with a numerical treatment using a grid representation in coordinate space. Special emphasis is on the role of rotations and, in particular, of shape resonances. It is shown that these quasibound states which are supported by the centrifugal barrier (for J not equal 0) can be used as initial states to effectively populate a selected bound state with specific vibrational and rotational quantum number (photoassociation), or a partial wave of a scattering state with defined energy and rotational quantum number (photoacceleration). Simulations are carried out for the prototype H+ Cl collision pair. Also the effect of averaging over initial conditions (velocity, angular momenta) is investigated for a supersonic beam experiment. For a narrow velocity distribution, we predict the presence of a resonance structure of the association and acceleration probability as a function of the mean collision energy.