Erica carnea L. or spring heath, is a perennial evergreen shrub, which belongs to the Ericaceae botanical family, which plant species are known for their biological activity and medical application. Despite the wide range of biological activity and medical application, Erica cornea L. has not been studied. This study deals with the application of conventional and non-conventional extraction approaches for isolation of bioactive compounds from the plant. Obtained extracts was tested regarding their chemical profile (total phenolics, flavonoids, condensed tannins, gallotannins and anthocyanins contents) and biological activity (antioxidant, cytotoxic and antibacterial activities). Phenolic profile of extracts was established using HPLC-DAD analysis where rosmarinic acid and rutin were dominant compounds. Results of antioxidant and cytotoxic activities demonstrated the domination of subcritical water extract, while ultrasound-assisted extract exhibited the highest total antibacterial activity. Presented results demonstrated that plant Erica cornea L. might be used as a potential source of biologically compounds.