2,3-Dimethyl-p-benzoquinone (2,3-Me(2)BQ) is a valuable chemical that is applied as a soft oxidizing and dehydrogenating agent and also as a synthon in preparing different complex products including pharmaceutical and biochemical substances. Keggin- and modified-type aqueous solutions of Mo-V-phosphoric heteropoly acids (MoV-P HPAs) with the gross compositions H3+xPMo12-xVxO40 (HPA-x) and HaPzMoyVxOb (HPA-x'), respectively,possessing high oxidation potential and simplicity of regeneration can serve as effective soft oxidants for obtaining such para-quinone from 2,3-dimethylphenol (2,3-Me2P), The synthesized HPA catalysts with different vanadium content were characterized by a number of analysis techniques, such as P-31 and V-51 NMR spectroscopy, potentiometry, titrimetry, and pH measurement. It was found that the predominant formation of 2,3Me(2)BQ instead of corresponding diphenoquinone (DPQ) at one-electron oxidation is achieved by a consecutive optimization of reaction conditions, the most important among them being organic solvent and molar ratio of vanadiuin(V) to substrate. As was shown, the substitution of HPA-x by HPA-x' allows one to increase the quinone selectivity and to decrease the optimal molar ratio of vanadium(V) to substrate. The highest yield of the desired quinone (97%) at total substrate conversion was obtained by using the biphasic water-benzene system at molar vanadium(V) to substrate ratio of 12. The temperature of 50 degrees C and an inert atmosphere were established to be the optimal reaction conditions. The aqueous HPA-10' solution including the highest content of VO2+ ions proved to be the most efficient catalyst among investigated HPAs. Carrying out catalyst regeneration at a separate stage provides the preservation of its activity and selectivity at the initial level for at least ten cycles.