Lanthanum doped titanium dioxide decorated with silver plasmonic nanoparticles (Ag-La/TiO2 NPs) materials were prepared using a simple ultrasound-assisted wet impregnation method followed by silver photodeposition. The obtained photocatalysts with different Ag contents were characterized by XRD, FESEM, EDX, TEM, BET, XPS, DRS and PL techniques. Moreover, the size distribution of the nanoparticles aggregates was assessed. The characterization analysis revealed that La doping slightly changed the crystalline phase of TiO2, increased the amount of surface hydroxyl groups and interacted with TiO2 nanoparticles via Ti-O-La bond, while Ag photodeposition enhanced the absorption of visible light due to the effects of localized surface plamon resonance and significantly decreased electronic recombination rate by the Schottky junction. Furthermore, the combination of Ag-La induced the formation of oxygen vacancies, which increased the amount of adsorbed surface hydroxyl groups in Ag-La/TiO2. In addition, Ag-La possibly decreased the semiconductor surface energy, which acted positively in the reduction of NPs aggregation. These features along with better textural properties (greater surface areas) played a fundamental role in the enhancement of the photocatalytic activity of Ag-La/TiO2 composites for the decolorization of methylene blue under UV-visible irradiation compared to the mono-metallic (La/TiO2 and Ag/TiO2) modified photocatalysts. Finally, a mechanism for the transfer of charge carriers in Ag-La/TiO2 photocatalyst under UV-visible irradiation was proposed. (C) 2018 Elsevier B.V. All rights reserved.