A close to planar conformation is established for 2-(4-methoxyphenyl)-4,6-diphenyl-1,3,5-triazine (M-H-P) by crystal structure determination. For 2-(4-hexoxy-2-methoxyphenyl)-4,6-dipheny-1,3,5-triazine (H-MeO-P), hydrophobic interaction between the long hexoxy groups enforces rotation of the dialkoxyphenyl ring at C6 and the C2 phenyl ring relative to the plane of the triazine ring. Time-resolved fluorescence measurements demonstrate the existence of a short-lived Franck-Condon (FC) and a longer-lived TICT (twisted intramolecular charge transfer) state, emitting at longer wavelengths, for the O-methyl derivative 2-(4-hexoxy-2-methoxyphenyl)-3,6-bis(2,4,6-trimethylphenyl) -1,3,5-triazine (H-MeO-Ms). The decay of the proton-transferred (PT) fluorescence for crystalline powders of 2-(2-hydroxyphenyl)-4-(dimethylamino)-6-1,3,5-triazines is shown, by the same method, to be retarded within the series phenyl --> tolyI --> xylyl, well in line with the gradation of quantum yields determined by steady-state methods. The high quantum yields of the PT fluorescence for triazines with only one 2-hydroxyaryl moiety on the triazine ring are reduced by 2 orders of magnitude each upon introduction of a second and a third aryl group. Most of the 2-hydroxyaryl-1,3,5 triazines with additional aryl moieties at C4 and C6 show PT fluorescence, as long as the 2-hydroxyaryl and the triazine ring are more or less coplanar and the intramolecular hydrogen bond remains intact. In some cases, however, this fluorescence is very weak, or can be detected only in copolymers, in mixtures of the stabilizer with the polymer or in crystalline powders.