As an alternative to conventional wind turbines, this study considered kites with onboard wind turbines driven by a high airspeed due to crosswind flight ("drag power"). The hypothesis of this study was, that if the kite's lift coefficient is maximized, then the power, energy yield, allowed costs and profit margin are also maximized. This hypothesis was confirmed based on a kite power system model extended from Loyd's model. The performance of small-scale and utility-scale kites in monoplane and biplane configurations were examined for increasing lift coefficients. Moreover, several parameters of the utility-scale system were optimized with a genetic algorithm. With an optimal lift coefficient of 4.5, the biplane outperformed the monoplane. A 40 m wing span kite was expected to achieve a rated power of about 4.1 MW with a power density of about 52 kW/M-2. A parameter sensitivity analysis of the optimized design was performed. Moreover, to demonstrate the feasibility of very high lift coefficients and the validity of a utilized simplified airfoil polar model, CFD5 of a proposed high-lift multi-element airfoil were performed and the airfoil polars were recorded. Finally, a planform design of a biplane kite was proposed. (C) 2017 Elsevier Ltd. All rights reserved.