This paper presents the equivalence between minimal time and minimal norm control problems for internally controlled heat equations. The target is an arbitrarily fixed bounded, closed, and convex set with a nonempty interior in the state space. This study differs from [G. Wang and E. Zuazua, SIAM T. Control Optim., 50 (2012), pp. 2938-2958], where the target set is the origin in the state space. When the target set is the origin or a ball, centered at the origin, the minimal norm and the minimal time functions are continuous and strictly decreasing, and they are inverses of each other. However, when the target is located in other place of the state space, the minimal norm function may be no longer monotonous and the range of the minimal time function may not be connected. These cause the main difficulty in our study. We overcome this difficulty by borrowing some idea from the classical rising sun lemma (see, for instance, Lemma 3.5 and Figure 5 on pp. 121122 in [E. M. Stein and R. Shakarchi, Real Analysis: Measure Theory, Integration, and Hilbert Spaces, Princeton University Press, Princeton, NJ, 2005]).