Water-soluble diblock copolymers of methyl tri(ethylene glycol) vinyl ether (hydrophilic block) and isobutyl vinyl ether (hydrophobic block) of different molecular weights and composition were synthesized by living cationic polymerization. The molecular weight and comonomer composition of these copolymers were determined by GPC and H-1 NMR spectroscopy, respectively. Aqueous solutions of the copolymers were characterized in terms of their micellar behavior using dynamic light scattering, aqueous GPC, and dye solubilization. All the copolymers formed aggregates with the exception of a diblock copolymer with only two hydrophobic monomer units. The micellar hydrodynamic size scaled with the 0.61 power of the number of hydrophobic units, in good agreement with a theoretical exponent of 0.73. An increase in the length of the hydrophobic block at constant hydrophilic block length or an increase in the overall polymer size at constant block length ratio both resulted in lower critical micelle concentrations (cmcs). The cloud points of 1% w/w aqueous solutions of the polymers were determined by turbidimetry. An increase in the length of the hydrophobic block at constant hydrophilic block length caused a decrease in the cloud points of the copolymers. However, an increase in the overall polymer size at constant block length ratio led to an increase in the cloud point.