Proper temperature measurement is imperative in any laboratory study if reliable data are to be obtained, particularly in the field of chemical kinetics. In this paper we analyze in silico some typical thermowell configurations used in small-scale reactors by coupling computational fluid dynamics (CFD) with conjugated heat transfer phenomena. This allows us to identify deviations in measurements arising from thermal radiation and self-conductivity in mid and high temperature ranges, in addition to radial temperature gradients. A novel design is proposed and optimized by additional simulation, showing potential for faster and more accurate temperature measurements. (C) 2017 Institution of Chemical Engineers. Published by Elsevier B.V. All rights reserved.