In the present study the performance of a series of star-like branched polyacrylamides (SB-PAMs) has been I investigated in oil recovery experiments to ultimately determine their suitability as novel thickening agent for enhanced oil recovery (EOR) applications. Hereby, SB-PAMs were compared with conventional linear PAM. The effect of a branched molecular architecture on rheology, and consequently on oil recovery was discussed. Rheological measurements identified unique properties for the SB-PAMs, as those showed higher robustness under shear and higher salt tolerance than their linear analogues. EOR performance was evaluated by simulating oil recovery in two-dimensional flow-cell measurements, showing that SB-PAMs perform approximately 3-5 times better than their linear analogues with similar molecular weight. The salinity did not influence the solution viscosity of the SB-PAM, contrarily to what happens for partially hydrolyzed polyacrylamide (HPAM). Therefore, SB-PAMs are more resilient under harsh reservoir conditions, which can make them attractive for EOR applications.