The synthesis and electrochromic properties of a novel regiosymmetric polymer based on 3,4-ethylenedioxythiophene, poly(2,3-bis(bromomethyl)-2,3-dihydrothieno[3,4-b][1,4]dioxine) (PEDOT(MeBr)(2)) were highlighted. The monomer was electrochemically polymerized via repetitive cycling between 0 and 1.8 V in lithium perchlorate (LiClO4)-acetonitrile (ACN) electrolytic medium. The corresponding polymer was characterized by FTIR spectra, scanning electron microscopy, cyclic voltammetry, UV-Vis-NIR spectroscopy and colorimetry. It features a reversible redox process and demonstrates a stable blue-to-transmissive electrochromic behavior with very low driving potentials (- 0.1 and 0.65 V). Additionally the polymer film exhibits enhanced optical contrast (60% at 669 nm) and improved coloration efficiency (183.1 cm(2)/C at 100% full contrast during bleaching process) which are higher than those of PEDOT, a relatively longer response time compared with PEDOT and reasonable redox stability.