Three new series of mesogens have been synthesized by fixing 4-methoxy or 4-butoxy substituted phenyl ring in one side and 4-hydroxy, bromo or amino substituted phenyl group in the other side with different central linkage. The molecular structure of these series was confirmed by elemental analysis and FTIR and (HNMR)-H-1 spectroscopy. The mesomorphic properties were studied by using differential scanning calorimetry (DSC) and optical polarizing microscopy (OPM). All the compounds of series [I] exhibit enantiotropic smectic B (SmB) phase. All the compounds of series [II] and [III] display SmB and nematic (N) phases. The mesomorphic properties were found to be dependent on the two terminal 4-substituted phenyl groups and the central linkage group.