We study the optical reflectivity of confined colloidal films as a function of the angle of incidence in an internal reflection configuration. Two effective medium models and an extended coherent-scattering model for thin colloidal films are compared against experimental measurements with gold, latex, and titanium dioxide colloids. A derivation of the coherent scattering model for confined colloidal films used in this work is presented in a comprehensive way. The model lies within the framework of the multiple-scattering theory and is valid for any angle of incidence and for colloids of small or large particles compared to the wavelength of light, however, only for small and moderately small particles' volume fraction. Reflectivity versus angle of incidence curves for an opaque colloidal film in an internal reflection configuration show the effects of two critical angles. Within the two critical angles, there is a high sensitivity to the presence of colloidal particles, while the volume of colloidal samples needed is in the microliter range. Upon comparing theory with experiment, no model fitting was done in any case. The experimental setup and its calibration procedure are discussed. The results provide physical insight into applications involving optical properties of colloidal systems.