[Cp*RhCl2](2) is the most prevailing catalyst employed for rhodium-catalyzed chelation-assisted C-H/C-H cross-coupling reactions due to the special ligand effect of Cp*. In this article, a novel concept of using a simple inorganic rhodium salt, RhCl3 center dot 3H(2)O, as the catalyst by taking advantage of in situ pi-coordination to Rh with a (hetero)-aromatic reaction component to stabilize Rh intermediates is proposed and evaluated. Our studies not only prove the feasibility of this concept but also disclose a novel 2-fold C-H/C-H cross-coupling reaction of N-(hetero)-arylimidazolium salts with various (hetero)arenes to access water-soluble, fluorescent, cationic, and planar polycyclic heteroaromatic molecules, in which RhCl3 center dot 3H(2)O outperforms [Cp*RhCl2](2). Mechanistic experiments and DFT calculations reveal that this successive quadruple C-H activation reaction consists of two different C-H activation modes, i.e., concerted metalation-deprotonation (CMD) and oxidative addition. Notably, this is the first report of a C-H bond activation via oxidative addition to Rh-I in a bi(hetero)aryl formation with hydrogen evolution. Finally, the different ligand electrochemical parameters of neutral (hetero)arenes and anionic Cp* are used to explain the different catalytic behaviors of RhCl3 center dot 3H(2)O and [CP *RhCl2](2).