Reactive distillation is a hybrid process with dual process objectives: reactant conversion and product composition. Control schemes for reactive distillation frequently neglect the effect of the principal operating parameters on the reactant conversion, and this has a detrimental effect on the overall process profitability. An ETBE reactive distillation column has been used as a case study to show how a two-point control configuration, which recognises the importance of both composition and conversion, can be developed and implemented for a reactive distillation process. The combined composition and conversion control configuration was tested using SpeedUp dynamic simulations and proved to be effective in maintaining a high isobutylene conversion despite process disturbances. The two-point control scheme also had superior disturbance rejection capability, especially for feed rate changes, and composition set-point sensitivity compared with a one-point control scheme.