The phase specific localization of the reinforcing fillers like carbon black (CB), which has been known to influence the physical and mechanical performance of the rubber blends, can be determined by different characterization techniques, however, only for binary rubber blends. They have been failed so far when applied for more complicated systems like filled ternary rubber blends. In the present work we introduced a new technique using the attenuated total reflection Fourier transform infrared spectroscopy (ATR-FTIR) with germanium crystal for characterization of the specific localization of CB in a ternary blend of solution styrene butadiene rubber (SBR), butadiene rubber (BR) and natural rubber (NR). It is the first time we could follow the change of the amount of CB localized in each phase of this blend along the mixing time. CB firstly is incorporated into the NR phase and then it obviously migrates from the NR phase to the SBR phase as a function of mixing time that corresponds very well with the theoretical prediction based on the Z-model using the surface tension values of the filler and rubber blend components. The interaction between CB and rubber components can be qualitatively proved by the shift of the FTIR peak. Thermogravimetric analysis (TGA) was used to support the results obtained by the FTIR method. The study was further extended to follow the CB distribution in multi-step mixing. (C) 2018 Published by Elsevier Ltd.