An air purification reactor working under the standard ISO 22197-1 is studied and used for the determination of the intrinsic kinetic parameters of the NOx photocatalytic removal. A new mechanistic kinetic model considering explicitly the radiation step is proposed. The derived reaction rate expressions for NO and NO2 include the dependence on the concentration of NO, NO2 and the local superficial rate of photon absorption. The air purification reactor was modelled using a numerical simulation methodology to validate homogeneity of the light distribution reaching the catalyst surface and go deep in the knowledge of fluid dynamic behaviour. Based on these results, general guidelines of the reactor behaviour working under the ISO 22197-1 standard can be stablished, being the first time that this reactor is modelled with a global predictive approach. Radiation intensity over the catalyst surface was confirmed to reach the specified value of 10 +/- 0.5 W m(-2). Plug flow can be applied in the studied reactor with an axial dispersion module lower than 0.001. However, the diffusion of chemical species in the reactor was also studied, as well as the impact of mass transfer phenomena on the accuracy of the calculated kinetic parameters. A comprehensive simulation model of the ISO reactor, including fluid dynamics, radiation, photochemical reaction and mass transfer was developed. The simulation results confirm that the kinetic parameters obtained without considering mass transfer limitation fail to reproduce the experimental data, whereas a global error lower than a 17% was achieved including the diffusion of the species in the reactor. The proposed methodology, experimentally validated, could be successfully applied to the prediction of the performance of different type of photocatalytic reactors or even open systems for NOx pollutants.