Electrolyte is the critical component of the Li-S battery. Past studies have shed light on the behavior of the Li-S cells when the electrolyte salt concentration is increased to the solvent-in-salt regime and demonstrated tremendously improved cycle life. However, there is no systematic study on the Li-S cell when the electrolyte salt concentration is reduced from the standard 1.0M condition. This work investigates the lower salt concentration regime by doing a systematic study with the standard LiTFSI in DME:DOL combination, using sulfur electrodes with relatively high loading (> 6 mg cm(-2)). Although reducing the electrolyte salt concentration lowers the ionic conductivity, it is found that the sulfur utilization and rate capability of the Li-S cells benefits from this process. Similar observations are also found when LiTFSI is replaced with LiI and LiBr, which form less conductive electrolytes than LiTFSI at the same concentration levels. Data correlation indicates a stronger correlation between the Li-S cell's rate-capability and the electrolyte conductivity than electrolyte viscosity. It is proposed in this work that free Li+ concentration, which is proportional to the electrolyte conductivity, is the real rate-capability determining parameter. Reducing the electrolyte salt concentration and replacing LiTFSI with less dissociable salts (LiI, LiBr) both will reduce the free Li+ in the electrolyte, which will allow a higher saturation point of Li2S2/Li2S. This probably will delay the insulating layer buildup on the cathode conductive network and improve the dissolved Li-polysulfide to Li2S2/Li2S conversion efficiency. Both impedance and cathode morphology support this theorem. (C) 2019 The Electrochemical Society.