화학공학소재연구정보센터
Science, Vol.362, No.6421, 1410-+, 2018
The strength of longrange ties in population-scale social networks
Long-range connections that span large social networks are widely assumed to be weak, composed of sporadic and emotionally distant relationships. However, researchers historically have lacked the population-scale network data needed to verify the predicted weakness. Using data from 11 culturally diverse population-scale networks on four continents encompassing 56 million Twitter users and 58 million mobile phone subscribers we find that long-range ties are nearly as strong as social ties embedded within a small circle of friends. These high-bandwidth connections have important implications for diffusion and social integration.